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Working with Text

Working with textIn smaller text sizes - say below 12pt - it is best not to use colours that contain more than one ink as any slight misalignment of the printing plates will show up. The same goes for white text out of a coloured background made from more than one ink.

Be wary when putting text over a photographic background because the text may be very hard to read. To overcome this, 'bleach' the photo in Photoshop (IMAGE...Adjustments...Brightness/Contrast). You will probably have to lighten the image more than you think. Is it more important to see the image or read the text? If the text is more important, it may be best not to lay it over the photograph at all.

Some text effects created in vector programs (Illustrator, Freehand) are known to cause problems such as underline, shadow, strikethrough etc. and any items from the "text effects" menu.
In QuarkXPress, the 'P', 'B' and 'I' styles are not "reliable".

Quark measurements palette

Do not use Mac System Fonts (such as "Times") as these do not contain printer information and will not print. Use "Times New Roman" instead.

When sending your work to a printing bureau, make sure you include copies of every font you have used in your "job bag". PostScript fonts come in two parts - the screen font and the printer font and both need to be included. TrueType fonts only come in one part. To comply with licence agreements/copyright, you should remove the fonts from your system while the job is being processed.

If your work is going to be "cross platform" - i.e. you created it on a PC and your printing bureau only has Macs, remember that fonts don't travel well. A proof copy should be requested prior to the multi-print stage and this should be checked carefully as even fonts from the same place can have slight differences resulting in reflow and words disappearing.

Headlines and large text can safely be converted to curves, paths and outlines as they are no longer fonts but shapes (which means that you don't have to supply the fonts).

If you need special text effects not available in QuarkXPress, make sure that you create them in a vector program such as Illustrator or Freehand as text created in a bitmap program such as Photoshop will not be clear enough.

Finally, do not use Multiple Master/Metric fonts (such fonts have MM in their title) as most print bureaux will not be able to process these.