Before we go any further, we'll create our text and convert it to a Symbol. Somewhere away from our globe, select the Type Tool and type out some relevant text. The actual size is not too important.
Make sure your Symbols palette is visible (WINDOW...Symbol), select your text and drag it onto the Symbols palette. You will be invited to name this symbol.
Later into this tutorial, this will become important.
(Once you have successfully created your new symbol, you can delete the original - it's served its purpose).