The image to the right shows how we have 'split' this basic outline
(if in doubt, see the tutorial referred to earlier). We use the Scissor Tool to 'cut' the line we've drawn. As you drew with the Pen
Tool the natural 'breaks' you will have created when you changed directions will have made 'nodes' which can easily be cut with the Scissor Tool (zoom in to help yourself).
Where you created the main vertical (i.e. the 'black' section of the outline), you will not have the two nodes necessary to 'cut' this line. Use the Add Anchor Point Tool to 'cut' (where it says 'AND HERE', 'AND HERE' on the image to the right.
Next, using the Selection Tool select the top segment (the one shown in red) and change the 'Stroke Colour' to #ED1C24.
Select the next segment and change its Stroke Colour to the coffee-colour as shown.
Next, select the main vertical line and make its Stroke black (the colour doesn't really matter as this part will be covered by the 'label')
Finally, select the bottom-most segment and make its Stroke the same coffee colour as before.
Use your Selection Tool to 'marquee' all the segments and go to OBJECT...Group.